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Stores wage DVD price war; consumers win

Like books and toys before them already this fall, DVDs are the latest battleground for retailers online.

This price war is between the familiar players of Walmart, Amazon and Target, and is resulting in new DVDs to be sold for less than $10.

CNBC detailed the course of events late last week, which had Walmart lowering the online prices of new DVDs (such as “Harry Potter and the Half Blood Prince” and “Star Trek”) to $10, Amazon responding by reducing some of its DVD prices to $9.99, and Walmart then lowering its DVDs again to $9.98.

Reuters also threw in that Target is offering 10 pre-order DVDs at $10 and offering free delivery.

So, to see where we are this morning, Nov. 9, I checked the price of three popular DVDs at these three mentioned stores.

Here are the prices I found online for:

“Up” due out Tuesday, Nov. 10:

— $15.99, with $2.99 shipping at Target

— $14.86 and free shipping at Walmart

— $14.99 at Amazon with free shipping if you order $25 or more (standard shipping is $1.99).

“Star Trek” due out Nov. 17:

— $9.99 with free shipping at Target

— $9.98 and free shipping at Walmart

— $10 at Amazon with free shipping if you order $25 or more (standard shipping is $1.99).

“Julie and Julia” due out Dec. 8:

— $9.99 with free shipping at Target

— $9.98 and free shipping at Walmart

— $10 at Amazon with free shipping if you order $25 or more (standard shipping is $1.99).

So Walmart is leading the pack with these selections.

Another option if you don’t mind reconditioned DVDs that are “like new,” is a site I came across a site that sells reconditioned DVDs from around $2.99 to $7.99, with free shipping.

It is called www.dvdsanddeals.com, and it is for a little older DVDs. It does have movies as recent as “Gran Torino” and “The Curious Case of Benjamin Button,” both for $7.99.

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