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Buckeye Vodka triples its sales projections
DAYTON — Buckeye Vodka — which we first told you about back in March — has tripled its sales projections and already sold its 2,000th case just six months after its introduction, Buckeye Vodka’s owners announced this morning, Nov. 1.
The vodka, distilled and bottled in Dayton, is now carried in 232 retail stores in Ohio, as well as in hundreds of bars and restaurants across the state, the spirits brand’s owners said in a news release.
“We’re thrilled with the achievement,” said Jim Finke, CEO of Crystal Spirits LLC, the parent company of Buckeye Vodka. Finke said the robust sales translate into “nearly $500,000 infused into the Ohio economy.”
The company has hired a distributor, Southern Wine and Spirits of Ohio, to expand Buckeye Vodka’s footprint across the state, Finke said in an interview. Southern has 37 sales representatives throughout the state and will “take us to the next level, hopefully,” Finke said.
There are no immediate plans to market the vodka outside Ohio or to branch out into other spirits such as gin or whiskey, the Buckeye Vodka CEO said. “We want to focus on Ohio for now and manage our growth,” Finke said.
Plans call for the release of 1.75-liter bottles in the coming months, probably in December in time for the holidays, Finke said. Buckeye Vodka is currently available in 750-ml bottles that sell for about $19.95.
Ohioans are drawn to the fact that Buckeye Vodka is a local product, Finke said. “They love the bottle and the logo, and they like the story behind the brand,” Finke said. “The fact that it is priced under $20 is just icing on the cake.”
Finke, his brother Chris, Tom Rambasek and Marty Clarke developed the Buckeye Vodka concept in 2009 after noticing that the spirits market was growing despite the recession. The Ohio Department of Commerce Division of Liquor Control reported that sales of spirits reached $753.7 million in 2010, an increase of $19 million from 2009.
Four out of the top 10 spirits brands in Ohio, based on volume sales, are vodkas, with Kamchatka capturing the number one spot overall with 407,277 gallons sold, according to Division of Liquor Control sales data for 2010.
Buckeye Vodka’s web site includes information about locations to purchase the Dayton-based spirit.
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