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Pabst makes a blue-ribbon comeback

By Mark Fisher | Monday, December 14, 2009, 03:55 PM

Am I reading this right?

Check out this CNNMONEY.com story that says Pabst Blue Ribbon is making a comeback in the beer market, in part by positioning itself as a “hipster, offbeat beer” and an alternative to the beers brewed by behemoths.

Back in the day — okay, back in MY day — PBR was the exact antithesis of a “hipster, offbeat” beer.

Behold once again the power of marketing, with perhaps a bit of old-fashioned serendipity thrown in for good measure.

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Comments

By Jim T.

December 17, 2009 7:51 PM | Link to this

Perhaps “next” might be a pitcher of Augustiner dark at an underground campus bar, a Weideman’s or maybe a Ballantine Cream Ale

By Mike

December 15, 2009 2:01 PM | Link to this

It’s the heart of the Christmas Season. What is the Dayton area WINE WRITER blogging? PBR. So cool, so Dayton.

By beer gut

December 15, 2009 12:10 PM | Link to this

I started drinking PBR 3 or 4 years ago because it was cheap. Ever since the hipsters started drinking it because it was ironic it seems like the price has has gone up. Same thing happened with Old Style. I guess I’ll have to start drinking Old Milwaukee until they take that from me too.

By chiefwino

December 15, 2009 8:43 AM | Link to this

What is next? Olde Frothingslosh; Buckeye; Carling; Blatz; “BILLY BEER”

 

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