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Spanish wine producer markets wine to drivers and pregnant women
Well now, here’s a new twist: Spanish wine producer Torres has released a wine that has 0.5 percent alcohol that a company spokeswoman acknowledges is targeted to drivers and pregnant women, according to this Decanter.com story.
No plans to expand distribution beyond Spain — yet.
Now how long will it take for a California wine producer to take the idea and run with it?
Can anyone come up with a marketing jingle?
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Comments
By MJ
August 15, 2008 11:36 AM | Link to this
My jingle: You can still be a connoisseur, even if you’re tonight’s chauffeur, baby on the way and protruding tummy, you can still drink wine that’s yummy. With Natureo you can safely drive down the boulevard, and keep mom at the party until the maternity ward.By chiefwino
August 14, 2008 3:06 PM | Link to this
I believe New Orleans still has drive thru daiquri bars. It is considered a closed container if you still have the paper on the straw.By preggo my eggo
August 13, 2008 11:24 PM | Link to this
Sutter Home already makes Fre, tastes like grape juice to me, but it does satisfy my need to swirl wine in the glass…what’s the difference?