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Monday, July 28, 2008
Beer surge comes at wine’s expense
We’ll start delving deeper into the local Restaurant Week offerings tomorrow and later in the week, but until then, there’s news about an annual Gallup poll that shows Beer has regained a comfortable margin over wine when U.S. drinkers are asked to name which alcoholic beverage they most often drink.
“In recent years, wine had narrowed the gap, including pulling slightly ahead in 2005 (though not by a significant margin),” the Gallup news release says. “(B)ut for the first time since 2002, beer enjoys a better-than-double-digit advantage over wine.”
This is surprising to me, especially given the virtual flood of positive news regarding potential health benefits of moderate consumption of wine. Got to admit, I thought the trend toward wine that apparently peaked in 2005 would keep going.
So, what do you think is going on? Was it just the “Sideways Effect” after all?
