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Thursday, January 5, 2012
New local frozen-yogurt chain coming to Dayton
A new frozen-yogurt chain called Bad Frog Frozen Yogurt has opened its first store in West Chester Twp. and intends to open its first Dayton-area shop in early March at 1200 Brown St. near the University of Dayton, according to Erik Martin, Bad Frog’s regional vice president.
Plans call for a second Dayton-area Bad Frog Frozen Yogurt shop to open later this year, perhaps by July, although the location has not yet been selected, Martin said.
The West Chester-based chain opened its West Chester store at 7602 Cox Lane in December. It is poised to open its second location in Dublin near Columbus on Jan. 23, then focus on the opening of the Brown Street location, Martin said. Bad Frog also is planning to open in the Louisville market while also adding second locations in each of its three Ohio markets of Cincinnati, Dayton and Columbus, he said.
Bad Frog’s menu for the Dayton shop will feature 16 rotating flavors of yogurt and 24 “twisted” or side-by-side combined flavors, Martin said. The company is one of the few frozen-yogurt chains using cream-based frozen yogurts, from cows that have not been given growth hormones, Martin said. Choices include no-fat, low-fat, sugarless and premium-custard options, and flavors rotate every 14 to 17 days. Each shop’s topping bar has 50 different choices, including all-organic fruits and nuts, Martin said.
The UD area was attractive because Brown Street “is a re-energized area,” Martin said. “There has been a lot of renovation, and there are not a lot of dessert places there.”
Karen McKenzie, co-owner of Bad Frog Frozen Yogurt, tells my Cox Media Group reporting colleague Justin McClelland that the goal of Bad Frog is to offer a healthy, but still tasty, dessert. Although she is opening the West Chester Twp. store in the middle of winter, McKenzie said she is optimistic about building a strong customer base.
“This is our warm-up season, to start building a following for when spring arrives and everyone wants frozen yogurt,” McKenzie said.
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