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Wednesday, April 15, 2009
Frisch’s today unveils new downsized menu items with downsized prices
The Cincinnati-based Frisch’s Big Boy restaurant chain today will debut what it calls “Just-Right Portions” of many of its menu favorites.
The new menu items — smaller versions of Frisch’s signature dishes — include the Junior Big Boy, Junior Fish Sandwich, Junior Chicken Fillet and the Mini Hot Fudge Cake, according to a Frisch’s news release.
Dayton was apparently a test-market for the Junior Big Boy, as was Louisville and Columbus. Restaurant officials said the test-marketing showed the smaller sandwich was “popular with customers who want to eat less and like the fun size.”
The new items will be served all day in the dining room, carry-out and drive-thru and are available “for a limited time” beginning today, April 15, at all Frisch’s Big Boy locations, the company said.
Here’s an excerpt from the Frisch’s news release that includes prices of the new items:
Frisch’s Big Boy Just Right Favorites include:
— Junior Big Boy - Two all-beef patties on a toasted double-decker bun with cheese, lettuce pickles and plenty of Frisch’s famous special sauce. Just like its namesake. Price: $1.85.
— Junior Fish - A cod fillet, hand-cut, hand-breaded and golden fried served on a toasted bun with lettuce and Frisch’s own special-recipe tartar sauce. It’s just like the award-winning Fish Sandwich, which is Frisch’s No. 2-selling sandwich year-round. Price: $3.30.
— Junior Chicken Fillet - A crispy all-white meat tenderloin served on a toasted bun with lettuce and Frisch’s own ranch dressing. Price: $1.85.
— Mini Hot Fudge Cake - Vanilla ice cream sandwiched between two layers of chocolate cake, topped with rich hot fudge, creamy whipped topping and a cherry. Price: $1.50.
Frisch’s joins several national restaurant chains in offering smaller portions of entrees and other dishes at reduced prices.
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