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Looking to rekindle the flame? Green M&M’s want to help

By Mark Fisher | Monday, January 19, 2009, 02:23 PM

You thought red was the color of Valentine’s Day? Think again, sayeth the marketing mavens at M&M’s.

Mars, the maker of M&M’s — milking every last bit of marketing magic from the 1970s-era urban legend that green M&M’s possess certain, um, aphrodisiac qualities — has declared green “the true color of love for Valentine’s Day,” and has launched a “color of love contest” with a grand prize of a “romantic getaway” trip to Paris.

Here’s an excerpt from an email from the candy company’s PR folks:

From January 15 - February 12, the sassy and alluring female spokescandy Ms. Green is inviting people who want to rekindle “the flame,” to log onto mms.com and tell her why they need her special powers to heat up their relationship. Ms. Green will choose the entry that almost melts her heart, and give the winning couple a romantic weekend getaway to Paris.

May as well be someone from southwest Ohio, right?

Permalink | Comments (2) | Post your comment | Categories: Something different

Comments

By nursingstudent

January 19, 2009 10:43 PM | Link to this

so very true…

By sparkey

January 19, 2009 7:01 PM | Link to this

Well, green is the color of money. Women like wealthy men more than poor men and they also like a large wallet, filled with green cash.

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