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Craft brewing war set to pour into theaters | The Lounge Lizards
 

Home > Blogs > The Lounge Lizards > Archives > 2009 > April > 08 > Entry

Craft brewing war set to pour into theaters

On Thursday, April 16, more than 430 movie theaters across the country will participate in one-night event that promises to, “take audiences nationwide inside the billion dollar brewing business and reveal the truth behind the labels of your favorite beer.”

The “Beer Wars Live” event will begin at 8 p.m. with a showing of the documentary “Beer Wars.” A live panel discussion simulcast from Los Angeles, featuring independent brewers and beer industry experts, will immediately follow the film.

The live discussion, hosted by Ben Stein, will include Anat Baron(“Beer Wars” director, producer and writer), Sam Calagione (Dogfish Head Craft Brewery founder and CEO who is featured in the film), Rhonda Kallman (Founder and CEO of New Century Brewing Company and co-founder of Boston Beer Company, makers of Samuel Adams who is also featured in the film), Greg Koch (Stone Brewing Company founder), Charlie Papazian (Brewers Association president), Maureen Ogle (Beer historian and author of “Ambitious Brew: The Story of American Beer”) and Todd Alstrom (BeerAdvocate founder).

Sadly, free beer is not included when the “Beer Wars Live” event pours into theaters. Still, with an estimated more than 95 million beer drinkers in the States, this story of small, independent brewers trying to find footing in an increasingly complicated corporate landscape and the struggles that ensue should be of interest — especially to craft beer lovers.

Regal Cinema at Fairfield Commons in Beavercreek is the only local theater that will be showing “Beer Wars Live.” Tickets for the event are available at Regal’s box office and at www.FathomEvents.com. For a complete list of theater locations, click here.

Check out the trailer below:

Whether you go or not, you still may be interested in some of these facts and figures we found on the beerwarsmovie.com Web site:

Eighty percent of the beer made in the United States is now controlled by two companies, one based in Belgium and one in South Africa.

The top American owned brewer is Boston Beer Company (Sam Adams).

On average, every American now lives within 10 miles of a brewery.

Beer is the second most popular beverage in the world, coming in behind tea.

Beer is sometimes referred to as “liquid bread” because brewer’s yeast is a rich source of nutrients. Beer can contain magnesium, selenium, potassium, phosphorus, biotin and B vitamins.

Beer is one of the most regulated industries in America with over 37,000 beer laws.

The United States is the only country in the world with a three tier system for alcohol distribution.

Directly and indirectly, the beer industry employs approximately 1.7 million Americans, paying them almost $55 billion in wages and benefits.

In 2006, the beer industry recorded 2.2% growth, hitting an all-time record of over 210 million barrels of beer.

Permalink | Comments (3) | Post your comment | Categories: Events

Comments

By lisa

April 8, 2009 7:30 PM | Link to this

Now this sounds cool- Thanks for sharing! And what bar is scheduling the afterparty?

By Jeremy

April 9, 2009 12:11 AM | Link to this

Dayton South Showcase Cinemas near the Dayton Mall Best Buy is also listed as particiapting.

By steve

April 9, 2009 2:32 AM | Link to this

Sweet. I wish I could go, but I have to work. Homebrewing is probably the most awesome hobby ever. Relax, don’t worry, have a homebrew.
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