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Anheuser-Busch says RIP Bud.TV
Associated Press Food Industry Writer Emily Fredrix reports that Bud.TV has been nipped in the bud.
Anheuser-Busch is pulling the plug on Bud.TV, an online television network that was angling to capture the beer company’s younger fans with comedy, serial shows and other edgy content after two lackluster years.
Fredrix writes:
“Bud.TV cost about $15 million to start in 2007 and never secured the 3 million visitors per month it was after, said Keith Levy, vice president of marketing. In fact, the audience fell way short of that, he said, though he didn’t provide current numbers. From early on, Bud.TV had trouble attracting fans in an increasingly cluttered online world; it drew 253,000 visitors in its first month, tapering off to 152,000 a month later.”
Visitors to the page will see a small message stating, “Bud.tv is no longer available. We’d like to thank millions of viewers from over 200 countries for visiting us over the past couple of years. Please visit us at either Budweiser.com or BudLight.com.”
Did you ever visit the site? What did you think?
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