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Kid Rock beer coming soon
The Michigan Brewing Co. based out of Webberville, Mich. is saying it will be adding jobs thanks to a new Kid Rock craft beer.
Rock, a Michigan native whose real name is Robert J. Ritchie, recently performed at the 51st annual Grammy Awards.
The Associated Press reports:
The Michigan Brewing Co. plans to invest $7 million in the new product line, which it said will add jobs. On Tuesday, the Michigan Economic Growth Authority approved a nearly $723,00 tax credit over seven years for the company. The village of Webberville also is considering a tax abatement. Michigan Brewing Co. was started in 1995 and sells nearly 20 kinds of craft beer in Michigan, Illinois, Ohio, New York, Texas, Oregon, Pennsylvania, Virginia, Indiana, and Minnesota. It also has begun distilling vodka and other spirits.
The Detroit Free Press reports:
Bobby Mason, the owner-brewer at the Michigan Brewing Co., said he hoped to have the Kid Rock branded beer on the shelves by mid-springtime. The beer’s name, style and pricing are yet to be decided. Kid Rock is working closely with Mason on the design, naming and style of the beer, Mason said. “He’s working on designing the beer, he’s giving me direction, he’s tasting the beers,” Mason said. “It’s his idea, it’s his concept. I’m just working with him to make it happen.” The company plans to invest $7 million in the project, which is expected to create 394 Michigan jobs, including 161 directly by the company.
The real question is, will Kid Rock’s vision for design, naming and style of the new lager be a true premium craft brew or a drink that will appeal more to a domestic Bud, Miller fan?
What do you think it will be like? Any celebrity you’d like to see on a beer label?
Permalink | Comments (10) | Post your comment | Categories: Products
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By Jeremy
February 18, 2009 7:03 PM | Link to this
The obvious joke is that he’ll fuse two old beers from the 70s and call it his own. Here’s hoping it’s not Pabst Blue Ribbon crossed with Miller High Life. As for a celebrity on the label, I think I’d choose one whose hygiene was on more solid footing.
By britt
February 19, 2009 1:56 AM | Link to this
I would put more stock in a beer designed by Billy Carter. Theres a man who new his beer!
By Jason
February 19, 2009 7:04 AM | Link to this
Bah-wit-da-beer?
By Howie Feltersnatch
February 19, 2009 8:47 AM | Link to this
Does it come with coupons to the Waffle House?
By cameronsoma
February 19, 2009 9:38 AM | Link to this
kidrock has enough money to make a beer named after himself great for him, but instead of him making a name up why dont he call it[W.H.K. BEER] AFTER WILLIE NELSON , HANK WILLIAMS JR, AND HIMSELF KIDROCK. I THINK IT WILL BE A GOOD SELLER AFTER ALL THESE DRINKERS WHO DRINK BEER MIGHT ENJOY THERE FAV. STARS ON THE CAN OR EVEN A STARS NAMES ON IT AND MAKE IT DIFFERENT STARS NAMES ON THE CANS AS LONG AS KID ROCK GET THE PERMISSION OF THE STARS.GOOD LUCK TO KIDROCK,AND WHOEERDRINKS HIS BEER, HELL MAYBE I,LL START DRINKING AGAIN. WHO KNOWS.A BIG FAN OF KIDROCK AND IM ALMOST 50 NOW.BUT ID CONSIDER DRINKING IT OR TASTING IT.YOUR BIGGEST FAN.
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