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Beer maker to market “Legal Weed”
Vaune Dillmann was locked in a dispute with federal regulators who ordered that his Northern California Mt. Shasta Brewing Co. stop using the slogan “Try Legal Weed” on bottle caps packaged with his beer.
It’s probably not what you’re thinking. The slogan is in honor of his town, not the stuff Bob Marley loved to smoke. Dillmann took the government to court and actually wound up winning on appeal. My favorite quote of the story is Dillman saying, “Weed fought the law, and Weed won!”
The lawyers and court costs were expensive, but the publicity has paid off with sales doubling in the six months since this story first began.
Here’s a link to the full story.
Here’s a link to Dillmann’s Web site which, not surprisingly, encourages visitors to celebrate Weed.
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