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Original Schlitz is back! | The Lounge Lizards
 

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Original Schlitz is back!

At one time the world’s top-selling beer, Schlitz - first introduced at the 1893 World’s Columbian Exposition held in Chicago - is going back to it’s original formula according to the Chicago Sun-Times. Pabst Brewing Co. has relaunched the brand in long-neck bottles a part of a push many breweries are making to mark the 75th anniversary of Prohibition. Now only selling a paltry 6,000 cases of beer a year, do you think “marketing to that nostalgia,” as one bar owner is quoted as saying in the story, is enough to reinvigorate the brand? Will you go for the gusto?

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