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Original Schlitz is back! | The Lounge Lizards

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Craig Schrolucke and Alexis Larsen are good buddies who love a trendy hot spot as much as they do a worn out hole in the wall provided the service is as good as the items being served up. They also love bar talk and all that it entails and are more than happy to belly up to this bar blog and do just that.

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Original Schlitz is back!

By alarsen | Tuesday, April 15, 2008, 10:00 AM

At one time the world’s top-selling beer, Schlitz - first introduced at the 1893 World’s Columbian Exposition held in Chicago - is going back to it’s original formula according to the Chicago Sun-Times. Pabst Brewing Co. has relaunched the brand in long-neck bottles a part of a push many breweries are making to mark the 75th anniversary of Prohibition. Now only selling a paltry 6,000 cases of beer a year, do you think “marketing to that nostalgia,” as one bar owner is quoted as saying in the story, is enough to reinvigorate the brand? Will you go for the gusto?

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