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Winery goes for the hard stuff with new gin
E. & J. Gallo Winery has launched a new gin called New Amsterdam Straight Gin aimed at 25-49 year olds according to a story from the Modesto Bee Web site. With a suggested retail price of $13 to $14 a bottle and the 40 percent alcohol content concoctions made from an undisclosed grain and flavored with juniper berries and citrus, this seems like an unusual move for a winery to jump from grapes to grain. The article goes on to say that wine companies dipping a toe into the harder stuff is not unusual. Constellation and Diageo make several different types of spirits.
A few other interesting tidbits I gleaned from the article:
Gallo, founded 75 years ago this summer by the late Ernest and Julio Gallo, has created or acquired more than 40 wine brands. It is the world’s second-largest producer by volume, trailing only Constellation Brands.
Gin makers have seen steady growth in U.S. sales in recent years, from $852 million in 2003 to $908 million in 2006, according to the industry group. … Still, gin was last in U.S. sales among the major spirits in 2006. Vodka led the way at about $4 billion, followed by rum, bourbon, scotch and tequila.
Click here to read the entire article.
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