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Starting your business
Step 4: Spread the word PART 2 OF 5
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How to get the most for your advertising budget
The most effective ways to market your business is to identify a small target market, or niche, and promote an ad campaign central to that audience.
"Don't think that everyone in the universe wants to buy your product," said Douglas Sweazy, business development specialist for the Small Business Administration. "If you advertise to a small yet specific market, the costs my be less and the impact will be more effective."
How can you find your niche market? Here are some guidelines for a niche audience:
- People in the group have the same specialized interests and needs.
- Not a niche: Pet owners. This is too broad a category. All pet owners do not have the same interests and needs.
- Niche: Owners of aging dogs. Many aging dogs face similar health needs, and their owners may be struggling with similar problems.
- People in the group want what you have to offer.
- You can create a compelling reason for prospects in this group to do business with you instead of someone else.
Have fun
An Excuse to Celebrate
December 2
Today is St. Bibiana's Day. Don't know who she is? You probably just forgot because St. Bibiana is a the patron saint of drunks and hangovers. What better way to honor her than by heading to the bars? Bars and clubs guide »
Best of Dayton
You Decide What's the Best
Best Cup of Coffee [poll]
Here's where you get to tell the world what you think. Every week you get to vote on the best that the Dayton area has to offer in entertainment, restaurants, recreation & and a few other bizarro categories.
Voting in this category ends on Dec. 8.
We have REVISED our official rules »
Colleges
Find Local College Events
University of Dayton
- The Dan Rivers Acoustic Open Mic Show at Bargos Grill
- William Grant Still Music Festival Celebration at Sear's Recital
- Karaoke at Milano's
Sinclair Community College
- Open Musician Blues Jam hosted by Brownstreet Breakdown at J-Alans
- Open stage night at Canal Street
- College and Talent Night at Aquarius Night
Wright State University
Things to Do
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Holiday events to get on your radar … and we're not just talking Christmas lights here [things to do]
There's never a shortage of holiday events in the area to occupy your time until the New Year rings itself in. This year, all the usual suspects are present — Woodland Lights, RiverScape ice skating, Lebanon's Carriage Parade — with a couple of brand new additions to the mix, including 50 Under $50, a collaborative collection of area artists, getting together for a Friday/Saturday shopping and entertainment experience at 20 N. Jefferson St. downtown this weekend, the same place the recent Dayton LadyFest made its mark; Sandstorm Middle-Eastern Dance Company's Ho Ho Hafla — a holiday show like no other; and a pub crawl for a good cause. More »
What's happening this week
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What's happening this week
Movies
Movies & Showtimes
'Australia'[movies]
A big action adventure with big, big stars Nicole Kidman and "Sexiest Man Alive" Hugh Jackman. Set in Australia (duh) on the brink of World War II, the plot follows English aristocrat Kidman and cattledriver Jackman as they fight to save the land she inherited. More »
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New Movies in Theaters
Restaurants
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Random Top-Rated Restaurants
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Food & More
Local Dining
Wine & Dine: More local restaurants are offering wine tasting/dinner pairings [review]
Some are searching for new customers. Others are looking for a test market for new appetizers or entrees. Others want customer feedback on which new wines to add to the wine list. Whatever their reasons, more restaurants in the Dayton area are using wine tastings and wine dinners to try to get new, fresh faces to cross their doorsteps. A decade ago, diners could easily count on one hand the number of restaurants that held regular wine events. Now, the number exceeds a dozen and is growing. More »
Random Top-Rated Restaurants
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