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Growing your business
Step 2: Market your business PART 3 OF 3
Learn how to get the media's attention
Writing a successful press release is the key to getting "free" media attention for your business. A press release is a bulletin to the media about your business story. If you're successful, you'll get more media attention when your story is shared, via the local media, with the larger community.
How to make it successful:
- Use a headline that sells your story. A short, meaningful headine that immediately tells the reader the key news you want to convey. Use active verbs to give your headline more power. For instance, "XYZ Inc. to open Centerville store on Sept. 30" works better than "New location for XYZ Inc."
- Writing that is clear and to the point. The body of your press release should quickly convey your news and why it matters. What does this news mean to your business? What does it mean for the local community?
- Supporting facts. If your story requires context or numbers to make the impact clear, break those out into a graphic or chart so that the information is clear and quickly understandable. If you need to include background or biographical info, separate those into short boxes with clear headlines.
- Contact information. Be sure to include the name, phone number and e-mail address of a person who can answer questions and provide additional information. Make sure you give a number that gets that person as directly and quickly as possible. Reporters usually have questions and your news won't get out unless they get answers.
What to avoid:
- Industry jargon. Avoid references with insider terms or sayings. Write for a general audience.
- Acronyms. Stay away from acronyms that a general audience may not be familiar with.
- Fluff. Make your press release to the point, clear and streamlined. Don't sound arrogant.
Where to send your press release:
- To tell us about events:
- To tell us about business news:
- To report breaking news: or (937) 225-9871
Have fun
An Excuse to Celebrate
December 2
Today is St. Bibiana's Day. Don't know who she is? You probably just forgot because St. Bibiana is a the patron saint of drunks and hangovers. What better way to honor her than by heading to the bars? Bars and clubs guide »
Best of Dayton
You Decide What's the Best
Best Cup of Coffee [poll]
Here's where you get to tell the world what you think. Every week you get to vote on the best that the Dayton area has to offer in entertainment, restaurants, recreation & and a few other bizarro categories.
Voting in this category ends on Dec. 8.
We have REVISED our official rules »
Colleges
Find Local College Events
University of Dayton
- The Dan Rivers Acoustic Open Mic Show at Bargos Grill
- William Grant Still Music Festival Celebration at Sear's Recital
- Karaoke at Milano's
Sinclair Community College
- Open Musician Blues Jam hosted by Brownstreet Breakdown at J-Alans
- Open stage night at Canal Street
- College and Talent Night at Aquarius Night
Wright State University
Things to Do
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Holiday events to get on your radar … and we're not just talking Christmas lights here [things to do]
There's never a shortage of holiday events in the area to occupy your time until the New Year rings itself in. This year, all the usual suspects are present — Woodland Lights, RiverScape ice skating, Lebanon's Carriage Parade — with a couple of brand new additions to the mix, including 50 Under $50, a collaborative collection of area artists, getting together for a Friday/Saturday shopping and entertainment experience at 20 N. Jefferson St. downtown this weekend, the same place the recent Dayton LadyFest made its mark; Sandstorm Middle-Eastern Dance Company's Ho Ho Hafla — a holiday show like no other; and a pub crawl for a good cause. More »
What's happening this week
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What's happening this week
Movies
Movies & Showtimes
'Australia'[movies]
A big action adventure with big, big stars Nicole Kidman and "Sexiest Man Alive" Hugh Jackman. Set in Australia (duh) on the brink of World War II, the plot follows English aristocrat Kidman and cattledriver Jackman as they fight to save the land she inherited. More »
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Restaurants
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Random Top-Rated Restaurants
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Food & More
Local Dining
Wine & Dine: More local restaurants are offering wine tasting/dinner pairings [review]
Some are searching for new customers. Others are looking for a test market for new appetizers or entrees. Others want customer feedback on which new wines to add to the wine list. Whatever their reasons, more restaurants in the Dayton area are using wine tastings and wine dinners to try to get new, fresh faces to cross their doorsteps. A decade ago, diners could easily count on one hand the number of restaurants that held regular wine events. Now, the number exceeds a dozen and is growing. More »
Random Top-Rated Restaurants
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